1. Introduction -
At Digital Fabric Lab, we believe that protecting personal information is an essential part of building trustworthy business relationships.
When someone visits our website, requests an SEO audit, asks for a quotation, or works with us on a digital project, they may share information that deserves responsible handling.
At Digital Fabric Lab, protecting personal information is a responsibility we take seriously in every client and website interaction. It is about giving people meaningful control over their information and being transparent about how that information is used.
This Privacy Policy explains what personal information Digital Fabric Lab may collect, why we collect it, how it may be processed, when it may be shared, and what choices individuals have regarding their data.
It applies to interactions with our website, business enquiries, consultations, and the professional services we provide.
Our services include search engine optimization, local SEO, website design and development, application development, custom software development, and digital marketing.
Our guiding principle is to use personal information for clear, legitimate business purposes while respecting the privacy of the people who share it with us.
We encourage you to read this policy before submitting personal information through our website or engaging with our services.
2. Who We Are
Digital Fabric Lab is a digital growth and technology agency based in Lucknow, Uttar Pradesh, India.
We provide businesses with SEO, digital marketing, website development, and software development services.
For privacy-related questions concerning personal information submitted directly to Digital Fabric Lab, you can contact us using the details below.
Business Name: Digital Fabric Lab
Website: https://digitalfabriclab.com/
Email: digitalfabriclab@gmail.com
Phone: +91 98378 76833
Office Address: Shop No. B-1, U.G.F., Burlington Arcade Mall, Vidhan Sabha Marg, Lucknow, Uttar Pradesh – 226001, India.
For information that Digital Fabric Lab collects and determines how to use for its own business purposes, Digital Fabric Lab is responsible for the relevant processing activities.
When we handle personal information solely on behalf of a client as part of an agreed project, our responsibilities may instead be defined by the applicable client agreement and instructions.
3. Personal Information We May Collect
The information we collect depends on how you interact with our website, communicate with our team, or use our services.
We aim to limit collection to information relevant to the purpose of the interaction.
3.1 Information You Provide Directly
When you contact Digital Fabric Lab through our website or other communication channels, you may provide:
•Full name
•Email address
•Phone number
•Company or business name
•Website URL
•Subject of your enquiry
•Project requirements
•Budget or service preferences
•Details included in your enquiries, along with any additional project-related information you voluntarily provide.
Our website includes a contact form with fields for your name, email, phone number, subject, and message.
This information helps us understand your enquiry and respond appropriately.
You should avoid including unnecessary sensitive personal information in enquiry forms or general business messages.
3.2 Information Collected During Business Enquiries
If you request a quotation, consultation, website audit, or service proposal, we may ask for additional information relevant to your requirements.
For example, a business requesting SEO services may provide its website address, target locations, business category, and preferred services.
A client requesting software development may share project documentation, technical specifications, and information about business workflows.
The information requested should relate to evaluating the project, preparing a proposal, or delivering the agreed service.
3.3 Technical and Website Usage Information
When visitors access our website, certain technical information may be processed through website infrastructure and enabled analytics or security technologies.
Depending on the tools configured, this information may include:
•IP address
•Browser type
•Device information
•Operating system
•Pages visited
•Referring website or traffic source
•Date and approximate time of visits
•Website interaction events
•Cookie identifiers or similar technical identifiers
This information may help us understand website performance, troubleshoot technical problems, measure engagement, or protect the website from misuse.
The precise information processed depends on the technologies currently enabled and their configuration.
3.4 Client Project Information
When delivering services, Digital Fabric Lab may receive information necessary to complete the contracted work.
This may include:
•Website administration details
•Analytics and search-performance reports
•Business documents
•Project specifications
•Content and brand assets
•Technical configuration information
•Authorized access to software platforms
•Data supplied for development, migration, or integration work
Where access credentials are required, clients should share them using appropriately secure methods and provide only the permissions necessary for the work.
Client project information is handled according to the applicable service agreement, authorized instructions, and relevant data-protection obligations.
4. How We Use Your Information
Digital Fabric Lab may process personal information for the following purposes.
4.1 Responding to Enquiries
We use contact details and message content to respond to questions, arrange consultations, and provide requested service information.
For example, if you request an SEO audit, we may use your email address to contact you about the audit and related project requirements.
4.2 Preparing Quotations and Proposals
Information about your business, requirements, and preferred services may be used to prepare relevant quotations, project estimates, and proposals.
4.3 Providing Agreed Services
For active clients, information may be used to plan, implement, manage, and support the services covered by the applicable contract.
This may involve technical analysis, content work, website development, software implementation, reporting, or related tasks.
4.4 Managing Business Relationships
We may use relevant contact and transactional information to maintain project communication, manage invoices, document agreements, provide updates, and address service concerns.
4.5 Improving Website Performance
Technical and usage information, where collected, may be used to understand how visitors interact with our website.
Thishelps identify navigation problems, technical errors, and opportunities to improvethe user experience.
4.6 Security and Fraud Prevention
Relevant information may be processed to investigate unauthorized access, suspected misuse, fraudulent activity, or other security concerns.
4.7 Marketing Communications
Where permitted by applicable law and supported by appropriate permission or another lawful basis, we may use contact details to communicate about relevant services, offers, or business updates.
Recipients should have an appropriate way to opt out of optional promotional communications.
Submitting a contact enquiry does not automatically mean that an individual has agreed to receive unrelated promotional messages.
4.8 Legal and Regulatory Requirements
Certain information may need to be processed or retained to comply with applicable legal obligations, resolve disputes, maintain financial records, or respond to lawful requests.
5. Legal Basis and Consent for Processing
Digital Fabric Lab aims to process personal information for specified and lawful purposes.
Depending on the activity and the law applicable to it, processing may be based on valid consent or another legally permitted ground.
Where consent is required, we aim to explain the relevant purpose before obtaining it.
For example, an individual may voluntarily submit contact information so that we can respond to a requested consultation.
Where separate consent is legally required for optional marketing or non-essential tracking, the relevant processing should be subject to an appropriate choice.
Consent should be meaningful and should not be treated as unrestricted permission to use personal information for unrelated purposes.
Individuals may request withdrawal of consent where permitted by applicable law.
Withdrawal may affect our ability to provide an optional feature or communication that depends on that consent. It does not necessarily invalidate lawful processing that occurred before withdrawal or information retention required by law.
6. Cookies and Similar Technologies
Cookies are small pieces of data that a website may store on a visitor's device.
They can support website functionality, maintain preferences, measure usage, and assist with other technical activities.
Digital Fabric Lab's website may use cookies or comparable technologies through its infrastructure and enabled third-party integrations.
Depending on the actual website configuration, these may include the following categories.
6.1 Essential Cookies
These support core website functionality, technical operation, or security-related processes.
Certain essential technologies may be necessary for the website to operate correctly.
6.2 Analytics Cookies
Where enabled, analytics technologies may help us understand website traffic, visitor interactions, and performance trends.
The specific data processed depends on the analytics tools and settings in use.
6.3 Preference Cookies
These may remember user choices or settings when such functionality is implemented.
6.4 Advertising and Conversion Technologies
Where advertising or conversion-measurement tools are enabled, they may process information about visits or relevant website interactions.
Such processing must be disclosed and managed according to applicable law and the technologies' configuration.
Managing Cookies
Visitors may control certain cookies through their browser settings.
Where a website consent-management mechanism is provided, available preferences can also be managed through that mechanism.
Blocking particular technologies may affect some website functionality.
For clarity, the presence of a tracking integration does not by itself establish that every possible tracking feature or advertising cookie is active.
7. Google Analytics, Tag Manager, and Other Integrations
Digital Fabric Lab's website uses Google Tag Manager integration.
Tag Manager is a system for managing website tags. It does not establish, by itself, which analytics, advertising, or other tags are currently active.
Depending on the website's actual configuration, enabled technologies may include analytics, conversion measurement, or similar website-performance tools.
Where Google Analytics or related Google services are used, information may be processed in accordance with the applicable service configuration and Google's privacy terms.
Visitors can learn more about Google's data practices through:
https://policies.google.com/privacy
Digital Fabric Lab should disclose any additional active analytics, advertising, session-recording, or tracking services when such technologies are implemented.
We aim to avoid presenting optional tracking as essential website functionality.
8. How We Share Personal Information
Digital Fabric Lab does not treat personal information submitted for an enquiry as freely available information.
We may share information only where there is a legitimate purpose and an appropriate legal basis.
Depending on the service, recipients may include:
8.1 Authorized Team Members
Relevant information may be accessible to team members or authorized personnel who need it to respond to enquiries, provide services, or support business operations.
8.2 Service Providers
Certain information may be processed by providers supporting services such as website hosting, email communication, analytics, payments, project management, or technical infrastructure.
Their involvement depends on the tools and systems actually used.
8.3 Project-Specific Technology Partners
Certain client projects may require authorized integrations or collaboration with third-party technology providers.
Any data sharing should be limited to what is necessary for the agreed implementation and subject to appropriate safeguards.
8.4 Legal and Regulatory Authorities
Information may be disclosed where required by applicable law, a valid legal process, or another lawful obligation.
8.5 Business Reorganization
If a business restructuring, acquisition, or transfer occurs, relevant information may need to be reviewed or transferred as legally permitted and subject to appropriate protections.
We do not describe client information as available for unrestricted sale or unrelated commercial distribution.
Any additional sharing purposes must be properly disclosed and handled in accordance with the applicable legal requirements.
9. Information We Process on Behalf of Clients
Some Digital Fabric Lab services involve access to systems or information controlled by our business clients.
For example, website development or software integration work may require handling contact-form data, customer records, or other information available within a client's systems.
In those circumstances, the client may determine why and how the information is processed, while Digital Fabric Lab performs authorized technical activities on the client's behalf.
The scope of access and permitted use should be governed by the relevant project instructions and agreement.
We aim to access only the information reasonably necessary to perform the agreed services.
If your personal information is held by a website or application operated by one of our clients, that client's privacy notice may provide the primary explanation of how your information is used.
Requests relating to client-controlled information may need to be directed to the relevant client, although we can assist in accordance with our contractual responsibilities.
10. How We Protect Personal Information
Digital Fabric Lab recognizes that personal information must be protected against unauthorized access, accidental disclosure, misuse, and other foreseeable risks.
Our data-handling approach aims to incorporate reasonable safeguards appropriate to the nature of the information and the systems involved.
Depending on the relevant environment, safeguards may involve:
•Limiting access to authorized personnel
•Using appropriate authentication and access controls
•Protecting administrative accounts
•Managing project permissions
•Keeping software and dependencies updated
•Reviewing security risks
•Applying appropriate secure communication practices
•Restricting unnecessary access to client systems
•Maintaining appropriate technical and operational controls
The exact safeguards depend on the systems and services being used.
No internet transmission or digital storage environment can be guaranteed completely risk-free.
If you believe information shared with Digital Fabric Lab has been exposed or misused, please contact us promptly.
11. How Long We Keep Personal Information
We aim to retain personal information only for as long as necessary for its relevant purpose, subject to applicable legal, contractual, security, and recordkeeping requirements.
Different categories of information may require different retention periods.
For example:
General enquiries: Information may be retained while a request is being handled and for an appropriate period needed for follow-up or business records.
Client agreements: Relevant contractual and transactional information may need to be retained for legitimate recordkeeping and legal purposes.
Project data: Retention may depend on the agreed service scope, delivery requirements, and applicable client instructions.
Technical records: Retention may depend on operational, diagnostic, security, and legal requirements.
When information is no longer required, it should be deleted, anonymized, or otherwise handled according to applicable obligations and legitimate retention needs.
Where a person requests deletion, we will evaluate the request against the applicable law and any valid reasons for continued retention.
12. Your Privacy Rights and Choices
Depending on the applicable data-protection law and the provisions currently in force, individuals may have rights concerning the handling of their personal information.
These may include the ability to:
12.1 Request Information About Data Processing
You may ask what categories of your personal information we process and the relevant purposes, to the extent provided by applicable law.
12.2 Request Correction
If information you provided is inaccurate, incomplete, or outdated, you may request an appropriate correction or update.
12.3 Request Erasure
You may request deletion of personal information when applicable legal conditions are met.
Certain records may need to be retained where necessary to comply with applicable law or other permitted obligations.
12.4 Withdraw Consent
Where processing depends on consent, you may request to withdraw that consent according to applicable law.
12.5 Opt Out of Promotional Communications
You may request that we stop sending optional promotional communications.
12.6 Raise a Privacy Concern
You may contact Digital Fabric Lab if you have concerns about personal information that you believe we have handled improperly.
We will review requests in light of the applicable requirements and the nature of the information involved.
13. Children's Privacy
Digital Fabric Lab's business website and professional services are primarily intended for businesses and individuals seeking commercial services.
Our website is not directed toward children as a target audience.
We do not intend to collect children's personal information for unrelated marketing purposes.
Where processing of a child's personal information is necessary, applicable requirements concerning parental consent and child-data protection must be followed.
If a parent or lawful guardian believes that a child has submitted personal information to us inappropriately, they may contact us to request review and appropriate action.
14. International Data Processing
Digital services may rely on hosting platforms, communications services, analytics providers, or other infrastructure operating in different countries.
Where personal information is transferred or made accessible across national borders, the relevant processing must comply with applicable legal restrictions and appropriate safeguards.
The location of a particular service provider or server may depend on the technology selected for the relevant website or client project.
Clients with specific hosting, data-location, or regulatory requirements should communicate those requirements during project planning.
15. External Websites and Third-Party Links
Our website may contain links to external platforms, service providers, or informational resources.
These websites may follow privacy practices different from those described in this policy.
Digital Fabric Lab does not control every aspect of information processing performed by independent external websites.
We encourage visitors to review the applicable privacy notice before submitting personal information to a third-party service.
16. Privacy Considerations for SEO and Digital Marketing Services
Digital Fabric Lab's SEO and marketing services may involve analysis of website visibility, search demand, website traffic, user behaviour, and campaign performance.
Not all information used in SEO is personal information.
For example, public search results, competitor website pages, keyword trends, and aggregated search-performance metrics can often be analyzed without identifying an individual.
However, certain website analytics, lead records, customer enquiries, and conversion-tracking events may involve personal information.
Where such information is processed, it should be handled according to the relevant purpose, client instructions, and applicable legal requirements.
We encourage clients to implement appropriate privacy notices and data-handling procedures for their own websites and marketing activities.
17. Privacy Considerations for Website and Software Development
When developing websites, applications, or custom software, Digital Fabric Lab may work with systems that collect or store information belonging to the client's customers, employees, or other users.
The appropriate privacy approach depends on the nature of the application and its intended data processing.
During project planning, relevant considerations may include:
•The information the application needs to collect
•The intended purpose of collection
•User authentication requirements
•Role-based access permissions
•Secure transmission and storage
•Data retention requirements
•Third-party integrations
•Administrative access controls
•User privacy notices and consent requirements
•Procedures for data requests and security incidents
The responsibility for ongoing operation and compliance should be allocated appropriately in the relevant project agreement.
A website or software application should not be assumed legally compliant solely because it has a Privacy Policy page.
18. Personal Data Breaches and Security Concerns
Despite reasonable precautions, security incidents may occur in digital environments.
Where Digital Fabric Lab becomes aware of a suspected personal-data security incident, the relevant circumstances should be assessed promptly.
The response may involve investigating the issue, limiting further exposure, reviewing affected systems, preserving necessary records, and taking appropriate remedial action.
Where notification obligations apply under relevant law, they must be followed within the applicable requirements and deadlines.
Clients whose systems are involved may also need to be informed according to contractual responsibilities and applicable legal obligations.
If you discover a potential security issue involving Digital Fabric Lab, please contact us using the information provided below.
19. How to Submit a Privacy Request or Complaint
If you would like to ask about your personal information, request an appropriate correction or deletion, withdraw consent, or raise a privacy concern, please contact us.
Email: digitalfabriclab@gmail.com
Suggested subject: Privacy Request – Digital Fabric Lab
To help us review your request, please include:
1.Your name and preferred contact details.
2.A description of the information or processing activity involved.
3.The action or clarification you are requesting.
4.Any relevant reference to your previous interaction with Digital Fabric Lab.
We may request reasonable additional information to confirm that the request is genuine and that personal information is not disclosed to an unauthorized person.
Requests will be assessed according to applicable law, the information we control, and any relevant contractual responsibilities.
If a request concerns information controlled by one of our clients, we may direct you to the relevant organization or assist as permitted by the applicable agreement.
20. Updates to This Privacy Policy
Digital Fabric Lab may revise this Privacy Policy when its services, website technologies, data-handling procedures, or applicable legal requirements change.
When a revised version is published, the Last Updated date should reflect the revision.
Where applicable law requires additional notice or consent for a change in processing, the relevant requirements must be followed.
We encourage visitors and clients to review this page periodically for updates.